Last Modified: July 7, 2021

IPAssets (“IPAssets,” “Us,” or “We”) recognizes that privacy is important, and we want to be clear with you about our privacy practices. We take your privacy very seriously. Please read this privacy policy (“Privacy Policy”) carefully as it contains important information on who we are, how and why IPAssets collects, stores, uses and shares information collected from you through your use of IPAssets websites (like,,, and other websites that reference this Privacy Policy, collectively referred to as the “Sites”) and the services offered through the Sites (collectively, with the Sites, the “Services”).  It also explains your rights in relation to your personal information and how to contact us or supervisory authorities in the event you have a complaint.

This Privacy Policy hereby incorporates by this reference our Terms of Use and any additional updates, revisions, supplements, modifications and additional rules, polices, terms and conditions (collectively referred to in this Privacy Policy as “Additional Terms”). Except as otherwise indicated, any reference herein to the “Privacy Policy” shall include the Terms of Use and Additional Terms.

Please read this Privacy Policy carefully. We collect, use and are responsible for certain personal information about you. When we do so we are subject to various laws in the United States and the General Data Protection Regulation which applies across the European Union (including in the United Kingdom), and we are responsible as “controller” of that personal information for the purposes of those laws.

By creating an account, providing information to us (by any means, whether in correspondence, via our Sites, or otherwise), signing this Privacy Policy, or continuing to use the Services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. You “sign” and accept this Privacy Policy by clicking “I agree” on the account creation screen or signing an applicable order form, proposal, statement of work, or other separate legal agreement that specifically references this Privacy Policy.

If you do not agree with this Privacy Policy or our practices, you may not use our Services. This Privacy Policy may change from time to time and your continued use of our Services constitutes your acceptance of those changes. We encourage you to review this Privacy Policy periodically.


  1. Personal Information We Collect About You. As used in this Privacy Policy, “personal information” means any information relating to an identified or identifiable individual. Other information we may collect is considered “Anonymous Information,” meaning information that does not directly identify you, and cannot reasonably be linked with other data to identify you individually or your household.

We may collect and use the following personal information that identifies, relates to, describes, is reasonable capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household:

  • Email Address or User Name
  • Usage Data
  • Cookies

Usage Data is data that is collected automatically and is generated by the use of our Services (for example, how the Services are accessed and used) or from the Services infrastructure itself (for example, the duration of a Site visit). Usage Data includes your IP Address, your browser type, browser version, the pages of our Services that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

Cookies are small files with a small amount of data, which may include an anonymous unique identifier.  Cookies are sent to your browser from a website and stored on your device. Other tracking technologies are also used such as beacons, tags and scripts to collect and track information and to improve and analyze our Services.

Examples of Cookies we use:

  • Session Cookies.We use Session Cookies to operate our Services.
  • Preference Cookies.We use Preference Cookies to remember your preferences and various settings.
  • Security Cookies.We use Security Cookies for security purposes.

This personal information is required for us to provide our Services to you. If you do not provide personal information we ask for, it may delay or prevent us from providing our Services to you.

  1. How Your Personal Information is Collected. We collect most of this personal information directly from you via our Sites. However, we may also collect information:
  • From cookies on our Sites; and
  • Via our IT systems, including:
  • Door entry systems and reception logs; and
  • Automated monitoring of our Sites and other technical systems, such as our computer networks and connections, and access control systems, communications systems, email and instant messaging systems.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Services.

  1. How and Why We Use Your Personal Information.Under data protection laws, we can only use your personal information if we have a proper reason for doing so, e.g.,:
  • To comply with our legal and regulatory obligations;
  • For the performance of our contract with you or to take steps at your request before entering into a contract;
  • For our legitimate interests or those of a third party; or
  • Where you have given consent.

A legitimate interest is when we have a business or commercial reason to use your information, so long as this is not overridden by your own rights and interests.

The table below explains what we use (process) your personal information for and our reasons for doing so:

What we use your personal information for Our reasons
To provide and maintain our Services For the performance of our contract with you or to take steps at your request before entering into a contract
To prevent and detect fraud against you or us For our legitimate interests or those of a third party, i.e. to minimize fraud that could be damaging for us and for you
Ensuring business policies are adhered to, e.g. policies covering security and internet use For our legitimate interests or those of a third party, i.e. to make sure we are following our own internal procedures so we can deliver the best service to you
Operational reasons, such as improving efficiency, training and quality control For our legitimate interests or those of a third party, i.e. to be as efficient as we can so we can deliver the best service for you at the best price
Ensuring the confidentiality of commercially sensitive information For our legitimate interests or those of a third party, i.e. to protect trade secrets and other commercially valuable information

To comply with our legal and regulatory obligations

Statistical analysis to help us manage our business, e.g. in relation to our financial performance, customer base, product range or other efficiency measures For our legitimate interests or those of a third party, i.e. to be as efficient as we can so we can deliver the best service for you at the best price
Preventing unauthorised access and modifications to systems For our legitimate interests or those of a third party, i.e. to prevent and detect criminal activity that could be damaging for us and for you

To comply with our legal and regulatory obligations

Updating and enhancing customer records For the performance of our contract with you or to take steps at your request before entering into a contract

To comply with our legal and regulatory obligations

For our legitimate interests or those of a third party, e.g. making sure that we can keep in touch with our customers about existing orders and new products

Marketing our Services to:

¾   existing and former customers;

¾   third parties who have previously expressed an interest in our Services;

¾   third parties with whom we have had no previous dealings.

For our legitimate interests or those of a third party, i.e. to promote our business to existing and former customers


  1. Promotional Communications. We may use your personal information to send you updates (by email, text message, telephone or post) about our Services, including exclusive offers, promotions or new products and Services.

We have a legitimate interest in processing your personal information for promotional purposes (see above “How and why we use your personal information”). This means we do not usually need your consent to send you promotional communications. However, where consent is needed, we will ask for this consent separately and clearly.

We will always treat your personal information with the utmost respect and never sell or share it with other organizations for marketing purposes.

You have the right to opt out of receiving promotional communications at any time by:

  • Contacting us;
  • Using the “unsubscribe” link in emails or “STOP” number in texts; or

We may ask you to confirm or update your marketing preferences if you instruct us to provide further Services in the future, or if there are changes in the law, regulation, or the structure of our business.

  1. Who We Share Your Personal Information With. We routinely share personal information with:
  • Service providers we use to help deliver our Services to you, such as payment service providers;
  • Other third parties we use to help us run our business, such as marketing agencies, website hosts, maintenance services, database management, or web analytics; and
  • Third parties approved by you, including social media sites you choose to link your account to or third-party payment providers.

We only allow our service providers to handle your personal information if we are satisfied they take appropriate measures to protect your personal information. We also impose contractual obligations on service providers relating to ensure they can only use your personal information to provide services to us and to you.

We may disclose and exchange information with law enforcement agencies and regulatory bodies to comply with our legal and regulatory obligations.

We may also need to share some personal information with other parties, such as potential buyers of some or all of our business or during a re-structuring. We will typically anonymize information, but this may not always be possible. The recipient of the information will be bound by confidentiality obligations.

We will not share your personal information with any other third party. Note that we may share Anonymous Information with third parties.

  1. Where Your Personal Information is Held.Information may be held at our offices and those of our third party agencies, service providers, representatives and agents as described above (see above: “Who We Share Your Personal Information with”).

Some of these third parties may be based outside the European Economic Area. For more information, including on how we safeguard your personal information when this occurs, see below: “Transferring Your Personal Information Out of the EEA”.

  1. How Long Your Personal Information Will Be Kept. We will keep your personal information while you have an account with us or while we are providing Services to you. Thereafter, we will keep your personal information for as long as is necessary:
  • To respond to any questions, complaints or claims made by you or on your behalf;
  • To show that we treated you fairly; or
  • To keep records required by law.

We will not retain your personal information for longer than necessary for the purposes set out in this Privacy Policy. Different retention periods apply for different types of personal information.

When it is no longer necessary to retain your personal information, we will delete or anonymize it.

  1. Transferring Your Personal Information Out of the EEA.To deliver Services to you, it is sometimes necessary for us to share your personal information outside the European Economic Area (EEA), e.g.:
  • With our offices outside the EEA;
  • With your and our service providers located outside the EEA;
  • If you are based outside the EEA; or
  • Where there is an international dimension to the Services we are providing to you.

These non-EEA countries do not have the same data protection laws as the United Kingdom and EEA. In particular, you are advised that the United States of America uses a sectoral model of privacy protection that relies on a mix of legislation, governmental regulation, and self-regulation. We will, however, ensure the transfer complies with applicable data protection laws and all personal information will be secure. These transfers are subject to special rules under European and UK data protection law. If you are located in the EEA or the United Kingdom, we will only transfer your personal information if:

  • you provide your explicit consent;
  • the country to which the personal information will be transferred has been granted a European Commission adequacy decision; or
  • we have put in place appropriate safeguards in respect of the transfer, for example if we have entered into EEA standard contractual clauses and required additional safeguards with the recipient, or the recipient is a party to binding corporate rules approved by an EEA or UK supervisory authority.

By using the Sites or the Services, you consent to the transfer of all such information to the United States of America which may not offer an equivalent level of protection to that required in the EEA and to the processing of that information by us on its servers located in the United States of America as described in this Privacy Policy.

If you would like further information, please contact us (see “Contact Information” below).

  1. Your Rights Under the GDPR.
Right to Access The right to be provided with a copy of your personal information (the right of access)
Right to Rectification The right to require us to correct any mistakes in your personal information
Right to be Forgotten The right to require us to delete your personal information—in certain situations
Right to Restriction of Processing The right to require us to restrict processing of your personal information—in certain circumstances, e.g. if you contest the accuracy of the data
Right to Data Portability The right to receive the personal information you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party—in certain situations
Right to Object The right to object:

¾   at any time to your personal information being processed for direct marketing (including profiling);

¾   in certain other situations to our continued processing of your personal information, e.g. processing carried out for the purpose of our legitimate interests.

Right Not to be Subject to Automated Individual Decision-Making The right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you


For further information on each of those rights, including the circumstances in which they apply, see the guidance from the UK Information Commissioner’s Office (ICO) on individual rights under the General Data Protection Regulation.

  1. Keeping Your Personal Information Secure.We have appropriate security measures in place to prevent personal information from being accidentally lost or used or accessed in an unauthorized way. We limit access to your personal information to those who have a genuine business need to access it. Those processing your information will do so only in an authorized manner and are subject to a duty of confidentiality. We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

While we strive to protect your privacy, due to many reasons, including the inherent security flaws in the internet, we cannot guarantee the security of any information you disclose to us and, as such, you agree that your disclosure of such information is at your own risk.

If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit Get Safe Online is supported by HM Government and leading businesses.

  1. How to Exercise Your Rights. If you would like to exercise any of your rights as described in this Privacy Policy, please contact us using one of the methods described in the Contact Us section, below

You will need to provide us with:

  • Enough information to identify you (e.g., your full name and address);
  • Proof of your identity and address (e.g., a copy of your driving license or passport and a recent utility or credit card bill); and
  • A description of what right you want to exercise and the information to which your request relates.

We are not obligated to make a data access or data portability disclosure if we cannot verify that the person making the request is the person about whom we collected information, or is someone authorized to act on such person’s behalf.

Any personal information we collect from you to verify your identity in connection with you request will be used solely for the purposes of verification.

  1. How to File a GDPR Complaint. We hope that we can resolve any query or concern you raise about our use of your information.

The General Data Protection Regulation also gives you right to lodge a complaint with a supervisory authority, in the European Union (or European Economic Area) state where you work, normally live, or where any alleged infringement of data protection laws occurred.

  1. Children

We are committed to protecting the privacy of children. Our Services are not intended for use by children under the age of 18. We do not knowingly collect personal information from children under the age of 18. If you are under 18 do not use our Services or provide any information about yourself including, without limitation, your name, address, email address or any screen name or user name you may use. If we learn that we have collected or received personal information from a child under 18 without verification of parental consent, we will delete that information. If you believe that we may have any information from or about a child under 18, please contact us at the address below. Please visit the FTC’s website at for tips on protecting children’s privacy online.

  1. Changes to This Privacy Notice.We reserve the right to modify this Privacy Policy from time to time. We will post any changes to this Privacy Policy on this page and, if the changes are significant, we will provide a more prominent notice which may include sending notice to you by email or posting notice of such changes on our Sites. The date this Privacy Policy was last modified is identified at the top of the page.
  2. How to Contact Us.Please contact us by post, email or telephone if you have any questions about this Privacy Policy or the information we hold about you.

Our contact details are shown below:


Our contact details
245 W. 2nd Street

Mesa, AZ 85215